is an online tech store that stands its ground on providing the best possible products and customer service experience to thousands of consumers present in Pakistan. After a test launch which commenced on popular social networking website Facebook, featured a fully-functional website on Jan. 15, 2015, with a large variety of products to complement that website. is a part of mGadgets, which happens to be one of the largest mobile phone distributors in Pakistan. mGadgets is a global company that specializes in the recycling of mobile phones. With a ton of physical shops surrounding the geographical area of Pakistan, wanted to redefine the consumer experience by following international quality standards of customer service.

While initially, our target audience were those who wanted to purchase the best mobile devices and their accessories at affordable price tags, has started to branch out to other categories in order to cater to other audiences. In the future, you will be able to view several different products belonging to different categories on our website.

In addition to this, also has its own in-house brand, Elements Protection, which produces numerous top-notch mobile phone accessories.